Printed and additive electronics is everywhere and yet seems elusive. It is in diverse products ranging from baby diapers to consumer electronics to solar cells to precision missiles, and yet many feel the predicted growth rates have failed to materialize especially as many users still opt for conventional electronics when faced with the complexities of printed electronics. In this talk, we offer an overview of the past, present and future of printed electronic applications. We will showcase and review applications - which are either in the market or are close to commercialization - covering photovoltaics, MLCCs, human-machine-interfaces /HMIs, biosensors, automotive interiors, displays (OLED, QDs and microLEDs), lighting, wearable devices, medical sensors, and many more. In doing so we will demonstrate the beautiful depth and breadth of the industry, showing that this diverse industry has already had many successes. We will finally offer perspective on the future direction of development with specific application examples.